Stage and Film producer and promotional executive, Jay Michaels, returns to Theatre Resources Unlimited this Friday, April 5 at 5:00 p.m., as a guest speaker discussing post-pandemic independent theatre production and promotion. “So many opportunities have occurred since we returned to [live] business, but I don’t think we realize how to seize them,” says the 40-year veteran of New York theatre.
Michaels will discuss how event marketing tactics have changed, and what are the most effective ways of promoting your show in a post-shutdown world. His organization capitalized on the opportunities that were offered during the pandemic and today, Jay Michaels Global Communications is a worldwide promotional firm that handles stage, screen, television, literary, fine, and even culinary arts and artists.
Theater Resources Unlimited (TRU) is a nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and best navigate the business of theater. TRU’s membership roster includes self-producing artists as well as career producers.
Jay Michaels began working with TRU two decades ago when we was in-house press rep for the Midtown International Theatre Festival
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